Account-Based Marketing (ABM)
With a deep understanding of ABM strategies, I bring extensive experience executing highly targeted campaigns across 1:1, 1:Few, and 1:Many approaches.
My background includes building foundational ABM frameworks, collaborating closely with sales, and consistently optimizing campaigns to drive engagement and conversion in high-value accounts.
-
Tailored Campaign Strategy
Developed highly personalized, 1:1 campaigns targeting specific high-value accounts, creating customized content and messaging to address unique pain points and business objectives.Sales Collaboration
Worked directly with account executives and SDRs to align on specific accounts, define goals, and deliver account insights, ensuring a seamless handoff from marketing to sales.Custom Content & Multi-Channel Approach
Created bespoke content pieces (e.g., personalized emails, direct mail, custom landing pages) and coordinated across channels to provide a unified experience that resonates with individual accounts.ion text goes here
-
Segmented Account Grouping
Designed campaigns for smaller clusters of accounts (based on industry, pain points, or growth stage) to provide semi-customized experiences that balance personalization with scalability.Industry-Specific & Competitor-Specific Content Development
Developed content specific to industry verticals or shared business challenges, such as case studies, white papers, and webinars, to address common goals and obstacles among account clusters.Metrics & Optimization
Measured campaign performance across accounts within each group, identifying successful engagement tactics and refining strategies to increase account reach and influence.cription text goes here
-
Broad-Scale Targeting with Personalization Layers
Created programs aimed at broader account lists, combining personalized outreach with automated workflows to engage a wider audience while maintaining relevance.Automated Nurture Campaigns
Leveraged marketing automation to build nurture tracks that aligned with each account’s stage in the buyer journey, delivering timely, targeted content.Cross-Channel Program Execution
Coordinated efforts across LinkedIn, display ads, email marketing, and webinars to maximize reach and engagement while maintaining consistency in messaging and brand voice.
-
Account Insights & Analysis
Provided sales teams with actionable account insights by leveraging tools like 6sense and Salesforce, helping identify engagement opportunities and prioritize accounts.Program Measurement & KPI Tracking
Established KPIs (such as MQLs, SQLs, pipeline contribution) for each ABM program, regularly analyzing performance and iterating on strategies to improve conversion rates.Enablement & Support for SDR Teams
Produced enablement materials and provided training to SDRs, ensuring alignment on messaging, understanding of target accounts, and effective use of marketing insights.Cross-Functional Collaboration
Maintained close partnerships with sales, SDR, and product teams to ensure ABM strategies reflected broader business objectives and adjusted based on feedback from frontline teams.