Events & Webinar Marketing
With a strong background in webinar strategy, I specialize in planning and executing virtual engagements that connect with target audiences, drive pipeline, and support broader marketing objectives. My approach integrates pre- and post-event tactics to maximize attendance, engagement, and ROI.
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Platform Management
Experienced in using platforms like Zoom and On24, managing end-to-end webinar logistics including registration setup, technical facilitation, and audience Q&A.Content Development & Speaker Prep
Crafted webinar content and talking points, collaborating with internal experts and guest speakers to deliver valuable and engaging presentations.Audience Engagement Strategies
Integrated interactive elements (such as polls, live chats, and Q&A) to boost engagement and gather insights on attendee interests and questions.
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High-Value Account Invitations
Created exclusive events and webinars targeting high-priority accounts, curating content to address industry-specific challenges and promote personalized interactions.Account Engagement & Follow-Up
Developed post-event follow-up materials and nurture sequences for attendees, tailored to their level of engagement and areas of interest.Competitive Positioning
Produced event content that highlighted key differentiators versus competitors, positioning our solutions in a way that spoke directly to target accounts’ needs and industry pain points.
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Performance & Engagement Metrics
Analyzed event success through metrics such as attendance rates, engagement levels, and post-event survey results, using data to refine future event strategies.Pipeline Contribution & Lead Scoring
Tracked attendee conversion rates, attributed event-driven leads to pipeline, and provided insights to sales teams for timely follow-up with high-intent leads.Content Repurposing
Repurposed event content into on-demand webinars, blog posts, and email content to maximize reach and provide value to audiences who may have missed the live event.