Organic Digital Marketing

Content Strategy & Planning
Developed and executed organic social media content strategies aligned with brand messaging and audience interests, fostering engagement across platforms like LinkedIn, and Twitter.

Community Engagement
Actively engaged with audiences by responding to comments, initiating conversations, and monitoring social listening tools to build community and drive authentic interactions.

Campaign Integration
Coordinated organic social media efforts with paid campaigns, ensuring cohesive messaging across channels for launches and key brand moments.

Performance Analysis & Optimization
Regularly reviewed engagement metrics to refine content strategies and identify high-performing content types.

Nurture Campaign Creation
Built and managed targeted email nurture campaigns to guide leads through the funnel, tailoring messaging to each stage of the buyer journey.

Segmentation & Personalization
Developed audience segments and personalized content based on behavioral data, interests, and demographic factors to increase engagement and relevance.

Automation & Workflow Management
Leveraged marketing automation tools like HubSpot to set up drip campaigns, workflows, and triggered emails for consistent engagement.

A/B Testing & Optimization
Conducted A/B tests on subject lines, content, and CTAs to optimize open rates, click-through rates, and conversion metrics.

Content Optimization
Optimized website and blog content with relevant keywords, meta descriptions, and on-page SEO best practices to improve organic search visibility.

Keyword Research & Strategy
Conducted keyword research to identify high-impact keywords and integrated them into content strategy, aligning with business objectives and audience search behavior.

Technical SEO
Collaborated with web development teams to address technical SEO factors, such as site speed, mobile responsiveness, and crawlability, ensuring a seamless user experience.