Reporting & Analytics
With a strong foundation in data analysis and performance reporting, I focus on extracting actionable insights to guide strategic decisions and drive marketing effectiveness. My experience spans building custom dashboards, analyzing campaign performance, and collaborating with cross-functional teams to refine targeting and optimize ROI.
-
Campaign-Level Metrics
Defined key performance indicators (KPIs) for individual campaigns (MQLs, SQLs, conversion rates, CTR, CPC) to monitor success across paid and organic channels, ensuring that every program aligns with larger business goals.Full-Funnel Reporting
Developed reporting frameworks that track progress from awareness through conversion, highlighting which stages in the funnel need optimization and which channels drive the most effective results.
-
Salesforce & HubSpot Dashboards
Built and maintained dashboards in Salesforce and HubSpot to provide real-time visibility into campaign performance, lead flow, and pipeline impact, allowing stakeholders to make data-driven decisions.Cross-Channel Reporting
Created custom monthly reports aggregating data from various sources (LinkedIn, Google Ads, 6sense, display platforms) to provide a holistic view of multi-channel performance, making it easier to identify trends and optimize channel strategy.
-
Account-Based Insights
Leveraged 6sense and Salesforce data to gather insights on account engagement, identifying high-priority accounts based on intent signals, content engagement, and opportunity stage.
Conversion Rate Optimization (CRO)
Conducted analysis on ABM campaign conversion rates to identify where target accounts were dropping off in the funnel and implemented tactics to re-engage or move them forward in the sales cycle.
-
Testing Framework
Developed A/B testing strategies across ads, landing pages, and email sequences to optimize creative, targeting, and messaging. Analyzed test results to continuously improve performance and allocate budget effectively.Data-Driven Optimization
Routinely monitored and adjusted bidding strategies, audience segments, and creative elements based on performance data to maximize ROI and efficiently reallocate resources.
-
Stakeholder Communication
Produced and presented reports for sales, product, and executive teams, translating complex data into digestible insights to foster alignment and enhance strategic planning.SDR Enablement
Shared key findings and account insights with SDRs to improve outreach effectiveness, equipping them with targeted messaging and data-backed recommendations for engaging top accounts.