Paid Digital Marketing
With a strong foundation in digital marketing, I leverage paid channels to drive brand growth, boost engagement, and achieve measurable results. My experience spans the full spectrum of campaign setup, audience targeting, budget management, and performance optimization across various platforms.
Paid Channels
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Campaign Creation
Built and launched PPC campaigns on Google Ads and Bing, setting up keyword-targeted search and display ads aligned with campaign objectives.Audience Building
Developed custom and lookalike audiences based on search intent, demographic, and behavioral data to improve ad relevance and reach.Budget Management
Managed budgets across multiple campaigns, optimizing bids to maintain cost efficiency and maximize ROI.A/B Testing
Conducted A/B tests on ad copy, keywords, and targeting strategies to identify high-performing variations and improve CTR and conversion rates.
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Campaign Setup & Management
Created and optimized LinkedIn and Meta campaigns tailored for specific audience segments, including B2B targeting on LinkedIn and broader demographic and contact targeting on Meta.Audience Targeting
Built targeted audiences based on job titles, industries, and other demographic/behavioral factors, using both retargeting and interest-based strategies.Budget Allocation
Managed and allocated budgets to maximize reach and engagement within designated audience segments.Creative Testing
Ran A/B tests on visuals, ad copy, and calls-to-action to determine the most effective creative combinations for each platform.
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Programmatic Display Campaigns
Set up programmatic display ads, focusing on retargeting and prospecting campaigns to drive brand awareness and conversion.Audience Segmentation
Created segmented audiences for display targeting, including behavioral, demographic, and contextual segments.Budget Oversight & Bidding
Optimized bidding strategies to manage budget and maximize impressions and click-through rates for display placements.Creative & Format Testing
Experimented with various ad formats (banners, interactive ads) and A/B tested creative elements to optimize performance.
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Video Campaign Management
Managed YouTube video ad campaigns, selecting ad formats (TrueView, bumper ads) best suited for campaign objectives and audience.Audience Building
Utilized custom and affinity audiences to reach relevant viewers, applying demographic and interest-based targeting to enhance reach.Budget & Bid Optimization
Set and adjusted budgets based on performance, optimizing bidding for maximum video views and ad engagement.Video A/B Testing
Tested variations in video length, messaging, and calls-to-action to improve viewer retention and completion rates.
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Campaign Creation
Developed Twitter ad campaigns, focusing on engagement objectives, audience interests, and trending topics to capture relevant traffic.Audience Targeting
Built Twitter audiences using follower lookalikes, keywords, and interest-based targeting for specific demographic and engagement reach.Budget Control & Optimization
Managed budgets across campaigns, optimizing spend based on cost per engagement (CPE) and maximizing brand reach within budget constraints.Content Testing
Conducted A/B testing on creative assets (images, copy) to identify the most effective combinations for engagement and click-through.