Integrated Marketing
I have extensive experience in building and executing integrated marketing campaigns that drive brand awareness, engagement, and measurable growth across multiple channels. My approach ensures a unified brand message and smooth alignment between teams to optimize campaign impact and reach.
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Multi-Channel Strategy Development
Designed integrated marketing plans across digital, social, email, and direct outreach channels, aligning messaging to create cohesive brand experiences for target audiences.End-to-End Campaign Execution
Led campaign lifecycles from initial ideation through execution, including audience segmentation, creative development, and timely deployment across relevant platforms.Audience Segmentation & Targeting
Leveraged data-driven insights to segment audiences and tailor messaging, reaching specific buyer personas with content that aligns with their interests and journey stage.
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Alignment with Sales & SDR Teams
Worked closely with sales and SDR teams to ensure campaign goals align with account objectives and sales priorities, maintaining regular communication to optimize shared outcomes.Collaborative Campaign Activation
Partnered with internal and external stakeholders, including design, content, and demand gen teams, to develop assets and deliver unified campaigns across owned, earned, and paid channels.Feedback Loops for Continuous Improvement
Established feedback systems with sales and customer-facing teams, allowing for real-time adjustments to messaging and targeting based on field insights and changing market conditions.
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Cross-Channel Messaging
Crafted consistent, on-brand messaging that adapts seamlessly across email, social, paid ads, and events, ensuring a unified voice and story across touchpoints.Content Gap Analysis
Conducted content audits to identify and fill gaps in campaign assets, developing blog posts, whitepapers, social content, and case studies that support a full-funnel journey.Audience-Specific Content Mapping
Tailored content to specific audience segments, aligning messaging to buyer personas and adapting content by channel for maximum relevance and engagement.
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KPI Tracking & Analytics
Set clear performance metrics (e.g., MQLs, SQLs, engagement rates) for each campaign, monitoring results and using insights to optimize channels and strategies.A/B Testing & Iterative Improvements
Conducted A/B tests on messaging, creative, and offers across channels to maximize engagement and conversion, iterating based on performance data.Insights-Driven Adjustments
Used analytics to make real-time adjustments to campaigns, refining targeting and channel mix based on engagement metrics and lead conversion rates.