Content & Creative Strategy
With a strategic approach to content development, I ensure campaigns are equipped with compelling, relevant assets that engage target audiences at every stage of their buying journey. My experience includes guiding content strategy within integrated marketing efforts, leveraging design tools, and aligning creative output with campaign goals.
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Audience-Centric Content Planning
Developed content strategies tailored to the buying journey, ensuring assets resonate with the specific needs and pain points of target accounts. This approach helped drive engagement by addressing what matters most at each stage—awareness, consideration, and decision.Content Mapping & Gap Analysis
Mapped content types (blog posts, case studies, videos, and white papers) to campaign objectives, identifying and filling content gaps to support buyer progression through the funnel.Cross-Channel Alignment
Coordinated content themes across channels, aligning messaging across email, social media, and paid channels to create cohesive and impactful campaigns.
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Content Creation in Canva & Illustrator
Proficient in Canva and Adobe Illustrator, I have designed engaging visuals for campaigns, including social media graphics, infographics, and ad creatives, to ensure brand consistency and appeal.Creative A/B Testing
Implemented A/B testing for creative elements (e.g., visuals, messaging) to determine what resonates best with target audiences, using insights to inform future content.
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ABM Campaign Custom Content
Produced personalized content for high-value accounts in ABM campaigns, creating relevant, tailored assets that address specific industry challenges and differentiate our brand.Competitor & Industry-Specific Content
Developed competitor-specific content to highlight our unique selling points within the context of competitor offerings, while also producing industry-focused pieces to speak directly to shared challenges among account clusters.Lead Nurture & Engagement Sequences
Crafted content for nurture campaigns, guiding prospects from initial awareness through to purchase decision with targeted, value-driven messages that align with audience readiness.
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Content Engagement Tracking
Measured content performance using engagement metrics (CTR, shares, downloads) to assess effectiveness and inform iterative improvements.Feedback Loops with Sales & SDRs
Collaborated with sales and SDR teams to gather feedback on content relevance, continuously refining assets to ensure they meet the needs of customer-facing teams and resonate with target accounts.